Round 12 was born from my deep love for boxing and a heartfelt desire to create something meaningful. I believe that boxing is more than just a sport; it’s a powerful tool for connection and empowerment. With Round 12, I wanted to develop a brand that embodies the spirit of unity and family, where everyone feels they belong.

Round 12 depicts the collective journey of fighters, in and out of the ring, emphasizing unity, celebrating victories, and solidarity during challenges. The gear serves as a reminder of belonging to a supportive community that fosters dreams and aspirations. Together, greatness is attainable on both personal and communal levels.